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The Return of The Ashes
Wildfires are frequent in Thailand, and destroy thousands of acres of forest each year. Ogilvy & Mather Bangkok gathered ashes, cinder and timber from forest fires and turned them into limited edition charcoal sets that were sold online and in-store at Caran d'Ache, Profits from the sale of charcoal sets were used to purchase equipment for the country's poorly equipped firefighters.
We created the 3D animation for the interactive website of the charcoal product set. This animation features a 3D camera flying along the burning branches, leading to each section of the website.
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